4min chapter

Wild Hearts cover image

Unleashing your Zilla with Hartley Pike, co-founder of Sitemate

Wild Hearts

CHAPTER

The Best Product Lesson You Built During the Start Mate Period

What really hit us was how much we learned watching people in their environment. It doesn't actually have to work like don't spend any time coding or doing development and just go and show people and see what they think. You can be the product strategy has to support the new discovery phase. If your product is sort of monolithic where it's kind of like everything in one then users and customers will always be anchored to what they know.

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