S2 E67 - 3 Steps To A Successful First 90 Days When Switching to Demand Gen
Stacking Growth | The B2B Marketing Podcast
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How to Launch New Experiments and Programs in 90 Days
In your first 90 days of launching programs and taking a look at like this framework is going to be research and content. So that's I think one thing that gets overlooked a lot in the first 90 days. And then there's probably already existing programs that you're gonna need to change or make optimizations to, which are mainly probably on the capture demand side. You can start those quick wins or what we call them kind of quick wins of existing programs in the 90 days. It's probably gonna take you a little, maybe 60 to 120 days to launch like the net new experiments and programs and really set yourselves up for success there.
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