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Why You Should Consider Active Users as Your Primo Metric
In a start up, one of the key things to be to being successful in getting past a product mark at fit stage is to iterate very fast. So there are really two primo metrics to pick from: revenue or active users. Ideally your picking revenue, because nothing tells you more about delivering real value than people forking over real, hard earned dollars to you. M and even better is picking that people keep giving you over and over over again, like monthly recurring review. And so an examplef a primeo metric pick there is weekly trips.