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Going After Incumbent Solutions

The Audible-Ready Sales Podcast

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Strategy for Orchestrating Pilot Projects and Validating Solutions

This chapter discusses the significance of proof points in demonstrating the effectiveness of a product to potential customers. It explores the strategy of conducting pilot projects to validate solutions within a customer's environment and highlights the need for a committed champion and purchase commitment. Additionally, it touches upon using proof points from similar environments for validation and emphasizes the importance of demoing against established criteria with champions and economic buyers.

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