S9E2: BCG Mock Case Interview: Opera de Paris
Strategy Simplified
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How to Increase the High-End Price to $300 Per Ticket?
So we have a $50 million revenue and profit margin of 30%. So our high-end ticket is currently priced $150, and it comprises 10% of the overall revenue. We are considering increasing the price of the high-end to $300 per ticket. In that case, the revenues from high-end tickets would become $10 million. And if I look at the revenue other than the high- end ticket, so that would be $50 million minus $5 million, which is $45 million. Now our new revenues comes to $55 million. If I double the price ofThe current profit margin is 30%, not 20%. 30%. Yeah, no, no, I said
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