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The Big Story of Our Lives
I've spent the last 10, 15 years trying to make sense of where we're at now and crucially where we're heading. I write a newsletter called New World Same Humans; that's such a great name. It will probably still be my proudest achievement when all this is done and dusted. And then off the back of that, I speak to organizations in various forms. That can range from very short-term changes in consumer behavior and consumer mindset,. All the way up to things you're more interested in, long-run, long-term mega trends.