Choiceology with Katy Milkman cover image

Silver Linings: With Guests Annie Duke, Kassia St. Clair & Adam Grant

Choiceology with Katy Milkman

00:00

The Importance of Identity in Quitting

There's endowment, you know, Barry Stah has done such amazing work and escalation of commitment where he's really shown that there's not just these some cost issues. But there's also issues of internal validity, which would mean how do I justify the course of action I've already taken if I quit? Doesn't that mean that I made a mistake? And what does that mean for who I am? So so we end up doing all of these kinds of justifications of why should we should stay on the course.

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