Tetragrammaton with Rick Rubin cover image

Michael Cohl

Tetragrammaton with Rick Rubin

CHAPTER

The Evolution of Concert Promotion

This chapter explores the transformation of Live Nation through strategic acquisitions in the concert promotion and ticketing industry, emphasizing its competitive edge compared to major entertainment firms. Personal reflections reveal the emotional complexities of relationships within the industry, highlighting the impact of friendship amidst a challenging business landscape.

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