It's very weird to think about the scale at which these companies have grown to. At that time, the footprint of users was dest top users there werent no mobile users. To day, we're looking at a footprint of two or three billion. You know, everyboy's got a smart phone. Everybody's got a broad bank connection. Wirh, three billin. I think face book has three billion people on the platform across the veris things. Now obviously you're beginning to approach the population of the planet. And so i think it'll, it'll be other other vectors. But if global becomes more challenged than that, that which i really think it shouldt