4min chapter

Clearer Thinking with Spencer Greenberg cover image

How to measure impact, and why we may have all been doing it wrong (with Michael Plant)

Clearer Thinking with Spencer Greenberg

CHAPTER

The Pros and Cons of Qualities and Dalleys

Every measure we have of how much good we're doing is a proxy in a sense. None of them are measuring the thing we actually care about, he says. The question is just which is the best proxy for what we care about? And I think you would argue that asking people how happy they are is actually a closer proxy than some of these other things.

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