9min chapter

Acquired cover image

Meta

Acquired

CHAPTER

Facebook's AI Revolution

This chapter delves into Facebook's strategic evolution in AI and machine learning, focusing on initiatives like automatic image tagging and the recruitment of leading researchers to bolster its capabilities. It highlights the competitive advantages Facebook gained through early investments in AI technologies, leading to profitable applications for content recommendations and advertising. Additionally, the discussion emphasizes how Facebook’s commitment to AI not only enhanced user experience but also allowed the company to effectively compete against rising rivals like TikTok.

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