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Melissa B. Reynolds, "Reading Practice: The Pursuit of Natural Knowledge from Manuscript to Print" (U Chicago Press, 2024)

New Books in Science, Technology, and Society

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Navigating Knowledge in Transition

This chapter examines the transformative period of the 15th and 16th centuries as it relates to the access and engagement with texts, particularly through the evolution from manuscript to print. It highlights the dynamic interplay between authority, authorship, and literacy, showcasing how visual literacy and the communal exchange of knowledge shaped both medical and agricultural practices. The discussion also addresses the strategic marketing efforts of early printers, emphasizing their impact on consumer behavior and the accessibility of vernacular texts.

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