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Under the Banyan Tree – Unpacking India's vast consumer sector

HSBC Global Viewpoint

CHAPTER

The Diversion of the Indian Consumer Market

Harold: India consumer market headline growth have been very impressive last year. But essentially this growth has been led by price increases and not the volume increases. Lower income consumer has been hit hard and is basically consuming less, while top income consumer has done pretty well. So it's a case of quite diversion consumer trends if I may say. Top rent is still traveling around but low end, they're really struggling.

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