MIT Comparative Media Studies/Writing cover image

Glorianna Davenport, "The Networked Sensory Landscape Meets the Future of Documentary"

MIT Comparative Media Studies/Writing

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How Ricky Convinced AT&T to Use Documentary Techniques

Ricky Martin used a super 8 film camera that he developed at MIT in the '70s. He was able to convince AT&T they should use those techniques for their commercials. When you move out of the district, you have to give up this phone number. So imagine how hard it was to get that? You walk into somebody's house and you go around with a repairman.

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