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Lessons from The Personal MBA (Ep. 166)

The Inforium

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What's Called Hicks Law?

The more options there are, the longer people decide. It's kind of similar to otesing, because focusing is blocking out every other thing other than what you want. So if you can make your decisions easier by minimizing the choices you have, and so you can picking between two options is easier than picking between ten.

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