What Happens When a DSP Shuts Down?

The Loom Escape platform shut down on June 30th. There was compression and spend probably sort of concentration on a few larger advertisers and agencies that use the platform. When they are shut off, there's impact not only to the supply side, but all of these other downstream providers that help make a campaign work. And I think there's a lot of ad tech heroes or ad ops heroes that deserve some recognition.

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