199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap
GTM Live
00:00
Is There a New Type of Intent Data That Is Best Utilized?
The top level is what i call declared intent. A person at a quali account comes in and says to you, first party, hey, i want to talk to your sales oe about buying stuff. And those are ging to ae the best win rates. That's the only real intent data that i care about. Although mor customers use a lot of intent data. But i'm looking at generating first party intent where people want to buy. It completely changes your marketing strategy.
Transcript
Play full episode
