How Klarna uses present bias and temporal reframing to make shopping feel irresistible
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Present Bias in Decision-Making
This chapter examines how individuals often favor immediate rewards over future savings, backed by a 2015 behavioral science study. It highlights the implications of present bias on financial decisions, particularly in the context of charitable donations and the effects of temporal reframing.
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