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67: Allen Gannett | You Don't Have to Be a Genius to Be Creative

The Jordan Harbinger Show

CHAPTER

How to Be a Successful Creative

The best ideas that have the biggest impact in our culture aren't the ideas that are radically new, right? We're not all driving segues. And so as a result, imitation is actually a huge part of the creative process because it helps you nail that familiarity and get that baseline that your audience is going to resonate with.

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