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#141: The App Stores reverse engineering with Simon Thillay, Head of ASO at AppTweak

Business of Apps Podcast

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How to Test a Semantic Engine in an App Store

Atlas was built with machine learning, which means that we fed Atlas with pretty much all of our data. We let it learn how the store associates apps, keywords. So there's a few interesting situations we know to look for. For instance, in the real world, you would probably not see much of a relationship between the words lime and bird. But in the app store, these are very close words because they are both electric scooter brands.

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