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Box CEO Aaron Levie | Breakthrough Innovation: Evolving into a Digital-First Business

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CHAPTER

The Rise and Fall of Box

When you started the company, we didn't make a distinction between consumer and enterprise. We were just focused on individuals. And so even in the initial business plan, we talked about professionals and small businesses using our product. Eventually, we made the decision that you did have to make that distinction. It was probably like a few million dollars in revenue, five million revenue a year of 10 million a revenue year somewhere in that kind of ballpark.

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