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Taylor Holiday — Celebrity Influencers, DTC Marketing, and Earned Media

Everything Is Marketing

CHAPTER

The Story of Da to Sea - Part 1

When i first heard the story, it was, i think, one of my favorite, like, sort of founder origin stories of all time. I wanted to make 12 bucks an hour in between class to pay my my rent with my buddies and to buy some beers. That's not what i was trying to do. But a that product, it was just, it was wild. Nd, then when i came back a ik, i didn't have any cotlick at the idea of beingan ch pornur wasn't a thing. So tha, they had started by selling hallgram stickers, and the idea was that they were charged with an energy that interacted with your

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