All Reach Is Not Created Equal (Plus Distinctiveness Vs Differentiation) - Felipe Tomaz from Oxford, Tom Roach from Jellyfish
Sweathead, A Strategy Podcast
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Rethinking Marketing Strategies
This chapter explores the evolving dynamics of marketing strategies, challenging the traditional focus on reach as suggested by the Ehrenberg Bass Institute. It also highlights the significance of audience engagement and the complexities of programmatic advertising while promoting an upcoming online conference to enhance advertising skills.
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