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Walmart with Tosh Hall and David Hartman

A Change of Brand

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Walmart's Bold Rebranding Journey

This chapter examines Walmart's significant rebranding effort, including the launch of a new logo after 20 years. Despite receiving a warm welcome from design experts, the logo faced mixed reactions online, sparking humor and memes in popular culture. It emphasizes the deeper implications of design evolution, showcasing teamwork and an emotional connection to the brand's history and customer interaction.

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