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S03.EP18 - Brand Positioning with Ulli Appelbaum
JUST Branding
Is There a Product Problem?
"I don't think anyone has come up with 26 potential options to help differentiate," Eulee says. "You've got a product problem, which for me, makes brand quite an interesting subject." She adds that the type of product needs to be retaught from sourcing, from distribution,. From innovation, product composition and texture. But you can start also with the consumer".
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