4min chapter

B2B Marketing with Dave Gerhardt cover image

#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

B2B Marketing with Dave Gerhardt

CHAPTER

Navigating Market Differentiation and Leadership Support in Marketing

This chapter explores the difficulties marketers encounter in defining their target personas and standing out in a competitive landscape. It stresses the need for leadership backing to rely on data-driven strategies and the critical role of visionary founders in shaping effective marketing approaches.

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