The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Navigating Market Differentiation and Leadership Support in Marketing

This chapter explores the difficulties marketers encounter in defining their target personas and standing out in a competitive landscape. It stresses the need for leadership backing to rely on data-driven strategies and the critical role of visionary founders in shaping effective marketing approaches.

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