Lee Turlington - Former VP @ The North Face / FILA - General Manager @ NIKE - VP Patagonia - Chief Product Officer - Canada Goose and more! | History of Gear
Highlander Podcast
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Cultural Collaborations and Brand Authenticity
This chapter examines the evolving relationship between outdoor brands like North Face and cultural movements through collaborations with high fashion. It highlights historical connections, including partnerships with the Grateful Dead and Apple, showcasing the balance between brand authenticity and modern consumer perception.
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