Evolution of Identifying Target Audience and Community Building on Substack

The chapter delves into the evolution of identifying the target audience for a platform like Substack over time, stressing the importance of continuous refinement as user demographics change. It highlights Substack's approach of providing guidance, inspiration, and a community for writers navigating the challenges of building online businesses. The conversation also discusses Substack's transformation over the years by prioritizing writers' needs, garnering feedback, and focusing on direct support to ensure writer happiness and success.