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#31 Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future

Founders

CHAPTER

The Importance of Durability in Business

For a company to be valuable it must grow and endure but many entrepreneurs focus only on short short-term growth they have an excuse. The most important lesson you can learn from Steve Jobs has nothing to do with aesthetics the greatest thing Jobs designed was his business Apple imagined and executed definitive multi-year plans to create new products and distribute them effectively forget minimum viable products ever since he started Apple in 1976 job saw that you can change the world through careful planning not by listening to focus groups feedback or copying other success. A startup is the largest endeavor over which you can have definitive mastery and this next part is when to sell your company founders only sell when they have no more concrete visions for the company,

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