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9min chapter
RV236 - The Role of Finance Leaders in GTM Success
B2B Revenue Vitals
Finance Leaders and Go-To-Market Strategies
This chapter explores the crucial role finance leaders play in shaping effective go-to-market (GTM) strategies within B2B tech companies. It highlights the need for finance professionals to bridge the skills gap with revenue leaders, advocating for a proactive approach to financial planning and analysis (FP&A) that enhances collaboration and decision-making. The discussion also addresses the challenges in measuring performance and accountability across teams, emphasizing the need for a more nuanced understanding of contributions to optimize marketing investments.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode