You Know More About Your Business Than We Are Ever Going to Learn, Right?

The CEO of Prokron Gamble used to bring his senior management team out to visit IDEO in California once a year. In all 16 countries, they used this expression deja vu, right? This is the opposite ofdeja vu. It's called vuja de. Vuja de is when you're in a place you've been a million times before and you're seeing it with fresh eyes. And so, if you can get this concept, this state of mind that we try to get people into, it helps you to think like a traveler. So here's some good news about this. Think like a traveler thing.