The Power of Documentary Film Part 1 | Everything you need to know to get buy-in from your leadership
Storytelligent | Brand Storytelling with Bryce McNabb
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The Importance of Brand Identity Design
There's a specific theory to how people learn called dual coding theory. If you have words and visuals supporting those words, you're gonna retain that information better. This is part of the reason why I believe why branding is so important. Like the colors that you're selecting, the fonts you're selecting,. Your logo, your entire brand identity design is important because it leverages this understanding of dual coding.
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