Reinventing the Disney princess business
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The History of the Disney Princess Industry
Helena says she grew up like swimming in the sea of all of these movies. When it came to Little Mermaid Jeffrey Katzenberg who was the chairman of Walt Disney Studios at the time and was tasked with sort of reviving the Animation unit which had been struggling He told John Musker who was the writer and director of the Little Mermaid Oh, don't expect this movie to do too great. And he said he asked he was like Well, why and I was like well, you know, it's a girl movie girl movies don't do that great Right, you're like are you serious and so? Little Mermaid exploded it made 200 million dollars Global box office right VHS did even
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