I feel like in many ways you have such a unique opportunity right now and it's up to you to really maximize what you could do with it. I realized for us to be stimulated we need to make better videos. So on that level basing our future on that personal decision of our personalities then we need to look at it and go well if we're going to make less videos how do we maximize them? We raise the stakes. And I think there's no wrong side of the argument because I think we can do what you're saying. It will be profitable business. Maybe to some aspect it will be less fulfilling but easier business to run. Now we have so much of the stakes

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