To have the chance to get in front of billions of people who have smart phones, tablets and lap tops, you'd either have to be a cable company that owns set top boxes in millions of homes. Celebrities didn't have 24 seven access to their fans. They just had access when they made appearances on late night television or radio. Now things are different. Record labels, t v stations, radio stations and corporations don't have the leverage they used to,. The pipes have been re configured to go from closed to open. Before distribution was institut on only. And then social media changed everything.