How Do You Determine Whether You Want to Make an Investment or Not?

If you understand Facebook ads better than most people, then like that's kind of all you need to verify it. I've found that the poor decisions I've made is generally because I didn't ask that question of like, you know, does this solve a top five problem? Nick: You're investing because you see a reason to invest and that's usually based off what you tend to be good at from a skills standpoint. The biggest question I ask for software companies is "How many brands would onboard it right away?"