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From Blacksmith to Billionaire: The Making of Patagonia’s Ethos

The Eric Ries Show

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From Blacksmith to Patagonia: A Journey of Integrity

This chapter chronicles the evolution of Patagonia, highlighting its founder's transition from blacksmithing to creating a renowned apparel brand. It explores the company's inception in a struggle against inadequate climbing gear, intertwining personal passion with social activism and a commitment to employee well-being. The discussion emphasizes Patagonia's unique corporate philosophy, contrasting it with prevalent profit-driven motives in corporate America and illustrating the importance of maintaining integrity within the business landscape.

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