Going From Software Engineer to CEO
Startup Hustle
00:00
How to Sell Software That Deals With Fear and Risk
The hard part about this kind of problem is the big enterprise sales nature, right? They buy based on fear and risk. And I don't think we want to introduce fear. We look at it as providing comfort or serving those customers. So they're actually interested in helping you too. There you go. That's a nugget from the show today.
Transcript
Play full episode
