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[Cosmic Queries] Our Brains on Film: Neurocinematics with Heather Berlin
StarTalk Radio
What's the Suspense of Psycho?
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Suspense is what draws peopl because once these sort of surprise happens, then you just have this full fear response. The more that the images or the story you reflect and refers to something in your own history, the more emotionall and attached you'll be to it. They're using now, brain scans to make good commercials. And they find that they want to create bill tests different vidios - ones that activate the amagdola which is the kind of emotional centre of the brain.
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