
093 GUEST: How to Get the Meeting Using Contact Marketing, with Stu Heinecke
The Art of Sales with Art Sobczak
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How to Use Business Cards to Pull People Into Your Contact Marketing Campaign
Business cards can be made of paper, metal or carbon fibre. But they're not trying to impress you with gold stamps and embossing. What's actually going on is their handing out involvement devices. These could be foled over cards that have a paper sculpture that pops out. You don't have to gussy it up with anything but just put your contact details on it. And then if the initial engagement device works well, we run them as campaigns.
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