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Marketing Ops Strategy with Lindsay Rothlisberger of Zapier

Ops Cast

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Marketing Sources - How Do You Identify Who You're Who Your Customers?

i love the idea, lindsey, that you've got a zap that actually sort of enforces what i always talk about. I think just so cor to everything is making sure that data sources are connected to each other. And we use a lot of different alerts to keep us abreast of m nuances or um, you know, fields missing from contact records and things. It's almost not worth the effort to try to do the reporting on the beck end.

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