Jen Allen on the subtle art of multi-threading complex deals
Outbound Squad
Introduction
Jay Bay: I have lost some pretty big deals in my career with some pretty notable logos. What it always came back to was one, I didn't have enough people involved in the deal and I wasn't talking to the right person. We're going to be talking to Jen Allen, who's in charge of community growth at Lavender; she also worked at Challenger for 18 years. The third thing that we dig into is really just her process for multi-threading complex deals.
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