2min chapter

Behind the Brand with Bryan Elliott cover image

Seth Godin | Everything You (probably) DON'T Know about Marketing | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

What Would You Recommend to a Marketing Consultant?

When I was building yoyo time we were hiring a lot of people So we took out a full page ad in the new York times Which was super fun to do. 500 people showed up and we interviewed them in groups really cool. It was really fascinating and you can guess who i hired But every once in a while Someone would say I don't know. And that was really frustrating to me because it wasn't a question of how many gas stations have you seen in your life It was Figure out how to be wrong on the way to being right.

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