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#297 Yvon Chouinard (Patagonia)

Founders

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Redefining Business Success

This chapter examines a unique approach to business influenced by personal fulfillment, creativity, and a supportive team culture. It chronicles the founder's journey in establishing Patagonia, emphasizing the impact of his early experiences and values shaped by his father's work ethic. The discussion highlights the challenges of entrepreneurial growth, innovative strategies, and a commitment to quality that transformed the outdoor apparel industry.

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