#359: Live Limitless with ALL from Accor - Industry Leading Loyalty Insights from Mehdi Hemici
Let's Talk Loyalty
00:00
The Importance of Integrating Leading Brands and Experiences
The emphasis on integrating leading brands, experiences, services and rewards is actually the sequence that you would expect from a booking experience. You start off by making sure that your guest experience is going to be the right one because we have the right brands for you. Yeah. And over the years, a core developed a number of different or acquired a lot of companies and a lot of new brands. Fairmonts, Banyan Tree, Moven Pick were not as raffles, were not as necessarily associated with a core and all. We needed to come across as being actually a platform encompassing world leading brands.
Play episode from 18:04
Transcript
