4min chapter

Pattern Breakers cover image

Anu Hariharan: How to think about network effects for your startup, from the beginning

Pattern Breakers

CHAPTER

WhatsApp's Retention Metrics

Dakman: You have to define what the retention metric is for your platform. WhatsApp was literally about sending an SMS message. And so it's the irregular network topology, which WhatsApp exploited. Another example I can give is a more recent YC company called Flock Safety. They work with the police and the city council to launch sensors that help read drivers license plate.

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