Ken Favaro & Cait Lamberton | How Brand Building & Performance Marketing Can Work Together
The CMO Podcast
Why I Chose Business Academics as My Career Path
Jim Boulden: Kate, why did you choose business academics as your career path? You're a bright young woman. You could have gone lots of her. She's she's winking at me here. That's something squinting at me. Why business academics? I felt like understanding humans in a consequential environment was ultimately going to be more satisfying to me than perhaps understanding them through something more abstract. And then the last reason is that I have met some of the finest and best people that I could ever hope to know. They take enormous risks for the benefit of an idea or the benefit of people. It has not disappointed - not a single day.
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