Social Media Listening - What Are You Listening For?

For my thesis, and this is a very, very long time ago, there wasn't socialisting. We didn't have tools. So i literally wen had a spread sheet where i would code every piece of content. And i actually still have one set up to this day, even though i use social listening. If you want a free tool, google alert. You can go into google alert put your brand name. There are ons of very expensive and less expensive tools that you can use. I use sprout social, agora pulse, which i know is connected with eseme. They offer socialisting at more of that lower level. For some of the enterprise sized brands,