i think that conflict is a critical aspect to every industry. But but what is conflict? It's perceived is a dirty word. If budget doesn't manage creativity, there'll be no money for creativity. We succeed when we pull them in, not when we push them away. Success always comes. Whether it's pulling an employe in,. pulling your boss in, pulling your spouse in, it's a conflict. Can't push people away. It needs to pull them in. I love the disney story that's in the booky tell us about that roy had the chequ book. And hey would talk about it all the time.