Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
What Are the Archetypes?
Archetypes are effectively come from Jungian psychoanalysis, where Jung went through. So we just use them as a jumping off point for helping to figure out what's the personality that we're going to craft for the brand. Some Australian brands are classic every man brands, it's like archetype that works well in a culture like Australia.
Play episode from 28:48
Transcript
